Seamless Registration in Checkout Process
While Unidy supports confirmation-less registration, where users only need to provide an email address and password to register and log in immediately, in some cases an even leaner registration process is required.
Most users don’t sign up when first visiting a shop but rather during checkout when they decide to buy a product. At this critical moment, minimizing friction is key to ensuring a smooth experience and increasing customer conversion. By integrating registration seamlessly into the checkout process, you can reduce effort for users and encourage future purchases without disrupting their buying journey.
If your Shop is built on Shopware, the Unidy Plugin already provides the process
1. Check users login state via silent authorization process
When a user enters the shop, you should initiate the silent authorization process. If the user is already logged into Unidy, you can automatically log them into the shop, with all relevant information prefilled—eliminating any extra steps.
However, in this case, we assume that the user either does not have an account yet or is not logged in.
2. Ask User to Create Customer Account in the Checkout Form
In most regions, user confirmation is required to create a new account. Depending on your local data privacy regulations, the confirmation checkbox can be preselected by default to streamline the process.
3. Check Unidy Data Base for Existing Users
If the user agrees to create an account and enters their email address, you should first check whether an account already exists using the /api/v1/users/by_email endpoint.
- If the user already has an account, redirect them to the login page with their email address prefilled for a seamless login experience: /https://brand.unidy.de/logins?login_hint=email_address
This ensures a smooth transition and prevents duplicate account creation.
4. Create New User after Checkout
After the user has entered all required information and completed the checkout, you can create a new user account in Unidy using the User Create endpoint.
Exemplary User Create Request
{
"accept_invitation_return_url": "https://unidy.de", -> Url the user is forwarded to after registration
"send_invitation": true, -> Decideds wether user should receive invitation email
"email": "max.mustermann@unidy.de",
"custom_attributes": {
"custom_attribute_name": "value",
"another_custom_attribute_name": "12"
},
"brand": "mybrand", -> Only relevant for multibrand tenants; States for which brand the user should be created
"first_name": "Herrman",
"last_name": "Mueller",
"salutation": "mr",
"phone_number": "+49123456789",
"date_of_birth": "1991-06-10",
"company_name": "Unidy",
"address_line_1": "Jakob-Kaiser-Str 70a",
"address_line_2": "5 OG",
"city": "Hamburg",
"postal_code": "AA0A 0AA",
"country_code": "GB",
"preferred_language": "de"
}